BUSINESS BRANDING

What Will You Learn?

• Learn what branding really means beyond just a logo, and why it is the foundation of every successful business.
• Understand brand identity elements such as logos, colors, typography, and voice, and how they shape customer perception.
• Discover how to create a unique brand story that communicates values, vision, and mission to attract the right audience.
• Learn how to research and analyze competitors to position your brand strongly in the market.
• Master the art of designing visual assets including logos, business cards, social media templates, and brand style guides.
• Explore digital branding techniques to create consistent experiences across websites, social media, and online ads.
• Understand the psychology of colors, fonts, and imagery in building trust and customer connection.
• Learn strategies for creating memorable taglines, slogans, and messaging that resonate with customers.
• Discover how to maintain brand consistency across all platforms and touchpoints.
• Work on a final project where students develop a complete brand package for a business, including logo, brand guide, and digital presentation.